THQ reported that the publishing rights were purchased by EA Sports for an "undisclosed cash payment". After the closing of THQ, Electronic Arts announced a "multi-year, multi-product" partnership with the Ultimate Fighting Championship at the Electronic Entertainment Expo 2012. With the growing popularity of MMA (the UFC banner particularly) and THQ's success, Electronic Arts began working on EA Sports MMA, featuring UFC's then promotional rival, Strikeforce.
With the success of the series, THQ quickly began working on a sequel, UFC Undisputed 2010, and followed this release with UFC Undisputed 3 in 2012. THQ's UFC 2009 Undisputed shipped approximately 2 million copies. The UFC then turned to developer THQ to develop UFC titles. Also included are perks unlocked throughout career to boost game-plans.Ĭonflict originally arose between UFC president Dana White and Electronic Arts, when the UFC approached EA Sports to develop a UFC video game and EA refused. The Ultimate Fighter is featured at the start of Career Mode. The game also simulates "full body deformation" to connect players with their player-character. Its artificial intelligence accommodates for changes in player strategies mid-game to make the gaming experience more realistic than in previous UFC games. EA Sports UFC is a mixed martial arts fighting game based on the Ultimate Fighting Championship (UFC).
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